Ethnic backpack – How to make your choice !
Today, we talk about ethnic fashion! Ethnic fashion has been a growing success lately. On the one hand, a growing number of brands claiming to be ethnic brands are emerging. On the other hand, more and more consumers are embracing this trend. For example, our Pachamama project focuses on ethnic backpack. Indeed, through our Pachamama project, we want to promote Bolivian craftsmanship by developing a range of so-called ethnic backpacks.
We are often asked how Pachamama can be considered as an ethnic brand and what exactly it means. In this article, we will try to answer this question and see if a Pachamama backpack can be considered as an ethnic backpack. However, it will not be easy because ethnic fashion is a fairly broad term (even vague!). Many brands define themselves as ethnic or not by presenting arguments that are sometimes quite similar! So we’re going to present our point of view, which may allow you to do yours.
Ethnic fashion, what is it?
Definition of ethnic fashion
By definition, ethnic fashion comes from know-how defined and realized by ethnic groups. Wherever they are on Earth, ethnic minorities will create clothes with their craft talents. Most of the time, crafts are born of local culture, traditions and everyday life. So there are as many so-called ethnic clothes as there are ethnic minorities. All these clothes designed and made by ethnic minorities constitute the ethnic fashion.
For example, we tell you more about the ethnic fashion of Bolivia in our article dédicated to Bolivian handcraft. Depending on the different Amerindian communities present in Bolivia, different aesthetics and know-how appeared and constitute a very rich Bolivian ethnic fashion! This is especially true for aguayo fabric. Aguayo fabric is a traditional Bolivian fabric. Although its conception has spread throughout the country, there are in fact many specificities depending on the regions and communities! We explain all this in our article dedicated to aguayo.
In addition, we decided to integrate the aguayo fabric in a discreet and elegant way to our ethnic backpacks, inside the flaps. Thus, this allows us to contribute, at our level, to the rehabilitation of this unique craft!
Ethnic fashion vs ethnic style
Thus, it is important to understand that ethnic fashion is based on the know-how and skills of ethnic groups.
Indeed, this notion is essential because it makes the difference with the ethnic style. The ethnic style, on the other hand, is based on ethnic fashion, but does not come strictly speaking from ethnic groups. It simply reuses ethnic fashion codes to track trends. The ethnic style will thus appropriate the aesthetics, the design, without valuing the craftsmanship that hides behind the creations.
At a time where we talk a lot about ethical fashion, where we try to return to a more reasoned consumption, where we look for more meaning and a certain authenticity in our purchases, we understand better why ethnic fashion is growing success. Indeed, ethnic fashion tells a story. The story of artisans, often far from our dailylife realities , who make clothing or other textile pieces from ancestral know-how passed down from generation to generation.
Ethnic backpack Pachamama
The ethnic backpack
So, now that we have defined what ethnic fashion is, can we call Pachamama an ethnic brand? Factually, yes, we can say that Pachamama is an ethnic brand.
After a trip to Bolivia, we discovered leather craftsmanship and had a real crush! So we decided to launch Pachamama. Since the launch of our project, our wish is to value Bolivian craftsmanship. Thus, through the manufacture of our backpacks, we want to highlight the talent of the artisans with whom we work. The blog “L’info Durable” explains our approach and our desire to promote Bolivian handcraft.
Our will is to build the Pachamama adventure by working hand in hand and fairly with our artisans. We want to continue our relationship based on exchange, sharing and trust. Thanks to the talent of the craftsmen, each Pachamama ethnic backpack is entirely handmade. This gives them their beauty, solidity and uniqueness!
Ethnic backpack but not only !
However, in our view, our Pachamama project differs slightly from a traditional ethnic brand. Indeed, the design of our models is a co-creation with the artisans.
Rather than simply importing homemade products from Bolivia, we decided to design our own models. Thus, Pachamama leather bags are our own creations! We design the models and then present them to the artisans we work with. Then, the work of co-creation can begin where the artisans propose us additions or on the contrary simplify the drawing. This is followed by the prototyping and then the validation of the final product. This is how we develop our backpacks 🙂
The development of our bags therefore meets our ambition to create a range that highliths Bolivian craftsmanship while associating it with an urban design, adapted to the use that we can have in France!
We hope that this presentation of ethnic fashion was interesting and clarified your mind. If you want to discover our range of ethnic backpacks, we invite you to visit our eshop!